10 Things Every First-Year Salesperson Must Do: You don’t have to be a genius to succeed in this business #1? You’re not going to like this. This isn’t what you thought you signed up for. This is something learned best by talking with a 4-year old. If you can’t talk about this, you’re boss isn’t going to be happy and you’re going to be out a job. Bet you didn’t think your boss and the person who cuts your hair hate you for this. If you’re still selling the bells and whistles, maybe you need to get a job with Burlington Northern. Here’s how you can drive your customers up the wall.
Fear of Rejection: It’s all in your mind You thought it was difficult to keep the Alaska pipeline full – try keeping your sales pipeline full. Okay. I’ll help. Here are six ways to keep the business flowing. The Nike approach to dealing with the fear sucks. That, and it doesn’t work. Therapy helps. But that’s just plain crazy. Use the fear to get what you want.
Plain Speak: Explain why a cough is good Ever talk to your teens? It’s like talking to code talkers. If you still don’t understand what the person is saying, ask him to explain it to you in three bulleted points – or less. Similes, metaphors, and analogies: a good story is always better than facts and figures.
Relationship Selling: What separates the professionals from the amateurs Cold calling is the scariest part of selling. Building relationships is the hardest part. Selling is the easiest. Selling is about starting and selling relationships: from pick-up line to closing the deal. You’ve got to work it. Seven steps to selling the relationship. The last is the hardest but the easiest.
Sales Magic: Tricks of the trade – a baker’s dozen Sleight of hand. These two words motivate men to take action – but won’t work with women. “X” marks the spot. Use the word “because” if you want someone to grant you a favor. Why? Because.
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