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Jerry Hocutt


Ripped from the “About the Author” page in my book, The Wickedly Fun Dictionary of Business—Words That Escaped Me Before My Brain Finished Downloading:










On the serious side, I’ve been compared to David Letterman by the Newark Star-Ledger: “Okay, so he’s not David Letterman.” I didn’t say it was flattering. Just that I’ve been compared to him.


But seriously (really this time) I’ve been a salesman since 1973. I was the #1 salesman in the nation for three years for a Seattle Fortune 1000 company (big whoop!). I’ve been a Seattle business owner, national speaker, and sales trainer since 1992. I’ve trained thousands of executives, business owners, salespeople, entrepreneurs, professionals, and managers in my nationally acclaimed seminars. “His plain-spokeness wins people over.”—Los Angeles Times







Coldwell Banker · UPS · FedEx · Pepsi Cola · Verizon Wireless · Bank of America Nextel · Sprint · IBM · Xerox · Coca Cola · ADP · Merrill Lynch · Paine Webber · Office Depot · GE · SBC Communications · Morgan Stanley · Dell · State Farm · Marriott · Hyatt · Ritz-Carlton · Farmers Insurance · U.S. Marines · U.S. Navy · U.S. Army · Clear Channel · Blue Man Group · Chicago Title · MTM Recognition · University of Maryland · Los Angeles Times · Seattle Times · Dallas Morning News · The Press Enterprise · St. Petersburg Times · Key Bank · Wells Fargo Bank · U.S. Bank · Gallup Organization · San Jose State University · Westin Hotels · Hilton Hotels · PEMCO Insurance · New York Life · Allstate · AFLAC · Avaya First Third Bank · Pre-Paid Legal · Xpedx · Shred-It · Adecco Staffing · LaSalle Bank · Pfizer · Provident Bank · Boeing · Aramark · Motorola · CB Richard Ellis · Johnson & Johnson · Edward Jones · Kinko’s · Minolta · Time Warner · U.S. Post Office · Manpower · Staples · Safeco · Wachovia · Condé Nast · Minuteman Press · Staubach · Forest Lawn






“On behalf of the entire Minuteman Press organization, I would like to congratulate you on a perfect performance at our Las Vegas Convention. You delivered your important message and energized our group. As we both know, teaching entrepreneurs to sell themselves into success is a key element of business. With every convention we hold, we ask that our owners fill out a response form, which gives us important feedback, so that we know overall how our owners felt about the seminars, location, etc. Your seminar received fantastic marks. I cannot remember ever seeing such a high rating!!! Congratulations on job well done.” – Michael Jutt, Executive V.P & Director of Training, Minuteman Press International, Farmingdale, NY


“You are one of the best in your field. I say that with over 20 years experience in sales and have been through some of the best sales training money can buy. I can’t tell you how many times one little idea I took from one of your trainings has helped me over the years. I have used the fork and little shoe approach many times and each has always been received with a laugh.” – Joe Abbascia, Regional Manager, Hanna Paper Recycling, Mansfield, MA


“I had everyone commit to using at least one new idea from the program and we are already seeing results!! Thank you for a fun and invigorating sales training. And thank you for your investment in our success.” – Cindy Jennings, Carlton Staffing, Houston, TX



Jerry Hocutt


Hocutt & Associates, Inc.

Phone: 253-639-0744


nut, n. Someone just crazy enough to pull it off.

“When trouble arises and things look bad, there is always one individual who perceives a solution and is willing to take command. Very often, that individual is crazy.”—Unknown